New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEO

Last Friday, Indias Department of Consumer Affairs announced new guidelines for social media influencers and celebrities, saying they must disclose promotional content or face fines of up to Rs 50 lakh. The new rules could increase transparency but also raise costs for advertisers, who will need to spend more on compliance, according to social media… Continue reading New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEO

Keep eye on earnings trajectory; govt focus may shift to rural India in Budget: Dhananjay Sinha

“Many companies have been saying about the drag in the rural areas and we think that the government is actually shifting there with a new supplementary Budget. Additional budget is going largely to the rural areas, into employment, into subsidy etc and those are the places where the policy shift is happening. “ Read More