New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEO

Last Friday, Indias Department of Consumer Affairs announced new guidelines for social media influencers and celebrities, saying they must disclose promotional content or face fines of up to Rs 50 lakh. The new rules could increase transparency but also raise costs for advertisers, who will need to spend more on compliance, according to social media… Continue reading New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEO

India to Showcase Resources, NEP at G20 Education Meet, Seeks Inputs from Members on ‘Best Practices’

India has sought inputs from participating countries on their best practices to create a “futuristic template” that works as a roadmap for collaborations in improving access to education and generating jobs across the world Read More