New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEO

Last Friday, Indias Department of Consumer Affairs announced new guidelines for social media influencers and celebrities, saying they must disclose promotional content or face fines of up to Rs 50 lakh. The new rules could increase transparency but also raise costs for advertisers, who will need to spend more on compliance, according to social media… Continue reading New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEO

‘Today more than ever Hospitality Management is an excellent career option’ : Deepak Jha, Managing Director and CEO, BCCM – Hospitality Biz India : India hospitality news, hospitality business analysis

The British Columbia College of Management recently unveiled its first institute in Delhi NCR. The 1500 sq mtrs campus, with a built-up floor area of 40,000 sq ft is surely a great place for students for strengthening their skills in a good environment. The college has partnered with an eclectic mix of entities like the… Continue reading ‘Today more than ever Hospitality Management is an excellent career option’ : Deepak Jha, Managing Director and CEO, BCCM – Hospitality Biz India : India hospitality news, hospitality business analysis